Behind The Scenes of Author Livestreams

By K.M. Robinson

As an author who livestreams for her fans multiple times a week across several platforms, I have my live events down to a science. Here’s how I handle my livestreams!

I work professionally with several livestream platforms (I’m a social media educator) to simulcast to various platforms at the same time.

If I’m streaming through Instagram or TikTok, it has to go natively through my phone, but any other platform (YouTube, Facebook, Amazon, Twitch) I go through one of my programs and can use overlays, backgrounds, and have guests on my show.

Here are two tutorials on the programs I use + extended free trials and discount codes listed with each video on my Youtube page (click to get links and codes)

https://youtu.be/FE5UtKhZj5Qhttps://youtu.be/tqC53VqdOZY

STEPS BEFORE GOING ON AIR

1.) Clean off shelves in background

2.) Turn on ringslights (1-5 lights)

3.) Set up livestream if not pre-set up

4.) Welcome any guests before I go on air and talk through the flow of the show

5.) Get any agenda points or words on screen ready

6.) Click start button

7.) Host and produce show simultaneously

8.) Post-marketing

Livestream Tips:

1.) Always have a topic to discuss and points to talk about

2.) Stream from a well-lit, quiet room

3.) Use a Wacom table to control your computer when stream to avoid shaking the camera

4.) Market the event before you stream

5.) Always start the show speaking to the replay audience before the live audience joins you

Weekly Livestreams:

Tue 3pm est on Instagram (Q&A with Topic)

Tue 6pm est on Amazon (Book Fair)

Wed 10am est on social media YouTube (Open social media Q&A)

Fri 3pm est on TikTok (Open Q&A)

+ special events on my YouTube, IG, and TikTok throughout the month including guest events, live book readings, and more!

Have questions about livestreaming as an author? Let me know!

K.M. ROBINSON

K.M. Robinson is a multi-time best-selling young adult fiction author who helps readers and writers grow in the industry, and is a social media educator and speaker who helps entrepreneurs build profitable businesses through smart social media marketing. She’s been spotlighted by Facebook for her innovative work in the field, and has been appeared on CBS News nationally, NBC news nationally, Business News Daily, Writer’s Weekly, New York Comic Con, Penned Con Charleston, Penned Con St Louis, MerMagic Con, Live Con, etc, and has partnered with companies like TikTok, Zynn, BeLive, and Logitech. She specializes in livestreaming, YouTube, Instagram, and TikTok growth for entrepreneurs, including writers!